Muskelsvindfonden is an organisation that helps people affected by muscular dystrophy and their families. In order to collect funds, they arrange some well known events in Denmark. They wanted to create a new form of event centred on the bicycle.
Together with the customer we developed a concept for a two day bicycle festival for all members of the family. We designed the main idea and form of the festival, four main types of races, side activities and different kinds of entertainment. After the festival concept was developed, the general visual identity was created.