Cyklo

An event for bike lovers.

Muskelsvindfonden is an organisation that helps people affected by muscular dystrophy and their families. In order to collect funds, they arrange some well known events in Denmark. They wanted to create a new form of event centred on the bicycle. 

Together with the customer we developed a concept for a two day bicycle festival for all members of the family. We designed the main idea and form of the festival, four main types of races, side activities and different kinds of entertainment. After the festival concept was developed, the general visual identity was created.

The client wanted a trendy and modern festival, but open to everyone. The target group is very broad, from students willing to go out and party, over families with small children, to elite sports freaks. The identity contains illustrations of things you can experience and find during the festival, but drawn with a simplified line creating a modern and stylish expression.