It’s all about Food

An annual report pays homage to the French cuisine

Creating an annual report for a food producing company in the form of a cooking book seems like an obvious idea, especially when the company’s brand promise is “It’s all about food”. 

The major challenge was to develop a coherent concept that could create a synthesis of cooking and the actual annual report content. One of the keywords in the design process was “Bistro” – which evokes authenticity, honesty and an unpolished celebration of the ingredients and the cooking process.

These words are used in everyday communication within the company. This “Bistro-dogma” was applied to every aspect of the design i.e. choice of paper, photo style, illustrations, colour grading and the overall editorial choices.

This Annual Report was produced on a very tight deadline. It was therefore important to carefully plan everything in detail. To reach the goal of creating notable communication without lowering the quality of the product, it was necessary to work closely with the client.

The result was an unconventional Annual Report that mixed illustrations with stories and numbers that made the report an enjoyable reading and not only a mere exposition of the company’s accounts.