The main theme of this two-volume annual report is transparency, openness and reliability, concepts that Danish Crown always has in focus in their meat production.
To reinforce that expression, the book was made without a cover, allowing the threads used in the bookbinding to be seen. This is a metaphor of the openness of Danish Crown as a company.
The materials used were carefully chosen: the references to transparency are also made obvious with the use of inverted text printed on thin, semi-transparent paper. On the other hand, the chapters are divided by a layer of thicker, coloured paper, allowing to easily find the right entry to the desired chapter.