Oh my deer!

Conceptual photography for Teater Svalegangen.

A deer was introduced into this theatre’s communication strategy together with a new identity and the tag-line “It’s Alive”.

The deer, being a personification of the theatre, acts as an active communicator. It can be pictured in many different situations, which gives the theatre a personality and a distinctive tone of voice. Even depicted as an adventurous climber or a Casanova, the images are playful and versatile; they can be used with diverse messages in different platforms.

With this character, we gave the theatre a new voice and a new way of presenting itself, whereas before, the activities the theatre offered were the main focus of their communication.

The introduction of this character made the theatre easily recognized and it achieved a greater visibility in the city.