A deer was introduced into this theatre’s communication strategy together with a new identity and the tag-line “It’s Alive”.
The deer, being a personification of the theatre, acts as an active communicator. It can be pictured in many different situations, which gives the theatre a personality and a distinctive tone of voice. Even depicted as an adventurous climber or a Casanova, the images are playful and versatile; they can be used with diverse messages in different platforms.